An iconic toy of the eighties, the Rubiks cube’s design process has been lifted out of one era and brought into the 21st century. With the use of SOLIDWORKS Professional, Seven Towns entirely re-engineered the mechanics and manufacture of the Rubiks Cube.


The repetitive nature of the design lends itself well to SOLIDWORKS. Using the great time saving functionality built into SOLIDWORKS (such as the mirror and the circular and linear patterns) the components could be assembled with minimal effort.

Configurations allow Seven Towns to represent more than one version of their design in a single file, meaning they could quickly make variants or test concepts without having to generate lots of separate files.

Making use of the master model approach, which allows you to design a lot of the model in one file then split it after, provided great flexibility among the designs and allowed people to work on different aspects of the files at the same time. The design intent was fully captured through this clever design process, meaning any changes made to the master would propagate through all the design components, ensuring none of the pieces were ever out of date.

Rather than having separate labels, Seven Towns benefited from the ability to perform multi-body solid modelling to put the logos onto separate bodies which they would be certain fitted correctly, this also meant they didn’t require separate files just for the logos, making managing their file structure easier.


The introduction of the plastic tiles instead of labels along with the new internal structure were developed to be suitable to automated manufacture as a benefit over the previous design that had been hand assembled with labels for more than 30yrs.

As the SOLIDWORKS brand is well recognised throughout the world, sharing files with their Far East suppliers was effortless and efficient and allowed them to analyse production costs at every step of their design process.